Sport-Tiedje becomes Fitshop!
Our activities in Austria have been operating under the Fitshop brand since April 2024
All seven stores in Austria will now operate under the name Fitshop. As before, you will find the largest selection of leading fitness equipment brands as well as the best advice from our competent teams on site. The webshop has also been renamed from sport-tiedje.at to fitshop.at.
Fitshop as a unified European brand
Sport-Tiedje was founded in 1984 as a sports shop by Ulrich Tiedje. Over the years we have concentrated on the trade with fitness equipment and became Europe's number 1 for home fitness. We are your partner for cardio and strength equipment, dumbbells as well as articles from the wellness sector and the games & fun category. We have been online in Austria for over 20 years, including our first Austrian branch in Vienna since 2004.
Since April 2024, we have been operating throughout Austria under the Fitshop brand – it clearly describes what we stand for: We are a specialist market for fitness equipment, offering everything for fitness at home and in commercial gyms. This means there is no confusion with gyms and it is clear at first glance that we are not a general sports retailer, but a specialist fitness market.
The reason for the rebranding is that we want to appear under one brand throughout Europe, and this is Fitshop. It is therefore with a heavy heart that we say goodbye to the name of our company founder. We are already active under the Fitshop brand in the Netherlands, Belgium, France, Spain, Denmark, Poland and Switzerland. Since April 2024, our branches in Graz, Innsbruck, Klagenfurt, Linz, Salzburg as well as our two stores in Vienna and the webshop in Austria now also bear the name Fitshop.
Apart from the name nothing will change for you as our customer, we will remain your reliable and competent partner for fitness equipment in Austria.
FAQ
Has Sport-Tiedje been bought by Fitshop and is therefore being renamed?
No, the ownership structure remains unchanged. The activities in Austria are and remain part of the German Sport-Tiedje Group. The Sport-Tiedje Group has been using the Fitshop brand internationally since 2015, including in the Netherlands, Belgium, France, Denmark, Spain and Poland.
Why Fitshop?
It describes what we do: We are a specialist shop for fitness equipment. Sport-Tiedje is difficult to pronounce in some areas and languages, has a general sports focus and thus does not express our focus on fitness equipment.
Will any branches be closed?
No, the stores in Graz, Innsbruck, Klagenfurt, Linz, Salzburg as well as our two stores in Vienna will remain open as before, under the name Fitshop since April 2024.
